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This behavioral shift creates a new visibility challenge. Your content might rank perfectly on Google, but if it's invisible to AI models when they're formulating answers, you're missing an enormous and growing segment of potential traffic. The users who discover information through AI tools never even see your traditional search rankings because they never visit a search results page.
，这一点在51吃瓜中也有详细论述
But now Microsoft is distracted by AI — it's been pushing Copilot and AI features for years, instead of improving the Windows experience with more useful upgrades. Recent talk of agentic AI capabilities, which would let Copilot handle tasks for you automatically, also sparked plenty of criticism from Windows users. And with all of the focus on AI, Microsoft has also released some disastrous Windows updates over the last year, which have bricked OS installations. So, Apple, why not make a direct play for Windows users?
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这些词放在一份硅谷顶级风投的年度展望里，多少有些违和。过去二十年，风险投资的逻辑是逃离物理世界——越轻越好，越数字化越好，最好是纯软件，边际成本为零，可以无限复制。工厂、矿山、流水线，太重、太慢、太难标准化，不是VC该碰的生意。